Review : Nestle A+ Milk

The branded milk distribution market in India is around Rs.40,000 crore and the market in growing by 10-12% per year. The demand ofbranded milk in urban areas has increased despite the price hikes.

Why?

Despite India being the largest milk producer in theworld and having a huge base of around 11million farmers, very little is doneto regulate and facilitate this segment. Poor cattle feeding practices, poor accessto institutional credit, lack of cold storage facilities, milk adulteration hasled to urban population shift to more reliable packaged milk.

Nestle India is one of the key players in this market. Weare trying to analyze if its product NestleA+ Milk good for children?

Let’s consider some facts:

Nestle is a 140years old Switzerland based food-processingcompany. 

In December 2011, Nestle announced rebranding of itsexisting Nestle Milk as Nestle A+.

Nestle A+ Milk is manufactured by Schreiber DynamixDairies Limited located in Pune & Marketed by Nestle India Limited and isavailable across the country in one litre pack, priced at Rs. 59/-

 

Nutritional Information per 100ml (As per the Pack)

Energy: 57 kcal
Protein: 2.8g
Carbohydrate: 4.9g
-Sugar: 0.0g
Fat: 3.0g
Calcium: 84.0mg

Nestle A+ Milk is a Toned Milk – What is Toned Milk?

Toned milk is milk obtained by the addition of water andskim milk powder to the whole milk. In practice, whole milk from buffalo ismixed with reconstituted spray dried skim milk for the production of tonedmilk.
In India, as per PFA Rules (1976), the toned milk shouldcontain a minimum of 3.0% fat and 8.5% solids not fat. Nestle meets this requirements.

Nestle A+ Milk is a Pasteurized Milk – What isPasteurized Milk?

Pasteurized Milk is milk which has been heat treated tokill pathogens which cause diseases. Not all pathogens are removed during thepasteurization process, so pasteurized milk is not 100% sterile, but many peopleconsider it to be safer to drink than raw milk which has not been pasteurizedat all. However, pasteurization also destroys some of the enzymes present inthe milk, including enzymes which make milk easier to digest.

Since the quality of milk in India is inconsistent due tolack of regulation – Nestle A+ Milk provides following assurances:

Nestle claims that they track milk right from the farmstill it reaches consumers home and that they follow quality assurance measuresacross value chain supply.

They also claim that they source milk from ‘good cows’i.e. which are well looked after and fed with right nutrients and raised bygood farmers.

The milk is transported in insulated, hygienic tankerswhich maintain required temperature.

The milk goes through 61 stringent quality checks and hasno added preservatives and process untouched by hands.

The Nestle A+ Milk follows 6 layer tamper proofpackaging.

REVIEW: It is pricey at Rs.59/- a litre but you provide milkto your children that is most likely not adulterated or less adulterated. Ithas a rich, creamy taste, can be consumed straight from the pack, no boiling isrequired and unopened pack has a 120 days shelf life.  We say you give it a try.